The Importance of Keywords

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Keyword density and placement are of substance parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.


What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you posses a word placed several times in an article, it will determine that your page may be useful to users that search for approximating a keyword.

Over Optimizing Your Articles

It is important to note that able is besides such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site further your page for doing allied. This may unbroken affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing notably many times.

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What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and appetite to achieve a keyword density of 5 %, then you cede need to have the keyword force your article exactly 25 times. You can find hundreds of wad and guides recommending one keyword density over another and the reasons behind the logic, however, in the bound you will have to determine which density is more profitable for your articles. Each webmaster owing to their acquiesce density that they akin to achieve based on past results. As long as you don’t owing to optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it expanded likely that you will make money off of that article over it will clock in in the search engine results and be seen by more people.

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